A new online era
Offering an online shopping platform is all about offering customers convenience and enhancing their shopping experience. The retailer benefits strategically by retaining loyal customers and growing the business through an alternative channel.
Until recently, online shopping in South Africa only comprised about 2% of total retail sales. That figure is low compared to China’s approximately 20%.
However, the COVID-19 pandemic saw a surge of customers moving to online shopping, with demand far outstripping supply.
This trend is expected to stay long after the pandemic is over. Customers used to the convenience will continue using online services. Much of China’s strong growth in online shopping occurred after the 2008/2009 Avian Influenza pandemic.
The future belongs to those retailers whose strategy is directed by customer-centricity.
Customer-centric retailers learn from others’ mistakes, transform operational weaknesses into strategic strengths through innovation, and regard people as more important than products.
Customers are moving online, and retailers have the opportunity to invest in solutions that allow them to follow suit.
Arch eStore – an integrated online shopping platform
Spinnaker Software is the supplier of Arch Retail Systems, a leading retail management software solution operational in more than 1 600 stores throughout southern Africa. Its client base includes major national retail groups such as OK Foods, Cambridge Food, Jumbo Cash & Carry, Ultra Liquors, Sefalana and President Hyper.
The strategy has always been to ensure valued Arch users have the edge in a highly competitive and ever evolving retail landscape. The latest addition to the Arch suite of products is Arch eStore. Integrating Arch eStore with in-store Arch Retail facilitates a seamless flow from the customer placing the order online to the store dispatching it.
Arch Products (“Arch”) offers an integrated retail management solution which is rich in functionality to give Users the Edge by improving
Arch eStore, as an integrated solution, offering the retailer the following benefits:
Says David Geldenhuys, Marketing Executive at Spinnaker: “We are excited to launch Arch eStore, the latest addition to our Arch suite of products. We foresee it playing an important role in providing the customer with convenience, while the retailer retains loyal customers and grows the business through an alternative channel.”