Loyalty/Rewards programs are a fundamental component of interactive customer engagement answering to the adage of:
“Either you communicate with your customer or somebody else will”.
As part of Spinnaker’s suite of value-added services (“VAS”), Spinnaker selected Infinity as partner in their software assurance program. As part of the assurance program, the two parties undertake to continually develop the solution, not only based on the feedback from the market, but also incorporating new technologies and concepts as they become available, thereby offering its clients a regularly updated and modern solution, at a nominal subscription fee.
The Arch Infinity solution offers a variety campaign types on which consumers are rewarded in the form of CashBack. Research has proven that South African consumers prefer dealing with CashBack rather than points earned. The solution further features a gift card and “savings” feature, which is also fully integrated with the Arch POS.
In addition to being a loyalty program Arch Infinity offers a marketing platform to enable Arch Users to grow their operations applying amongst others the following functionalities:
90% of all sms’ are read within 3 minutes after delivery.
As indicated in the quotes and examples below sms communication with customers plays an important part in a marketing strategy.
Products Promoted |
Sales (Units) |
|
Normal/week |
Loyalty Promotional/day |
|
Nulaid eggs (18’s) |
89 |
199 |
Heart doughnuts |
63 |
202 |
Pork packs (kg) |
60 |
2,212 |
In 3rd quarter 2017a project was undertaken in the same store as above to see how much turnover could be increased, while optimising efficiency. To achieve this, a multi-tier plan was decided on by launching of the Arch Infinity Loyalty functionality (as discussed in the article), offering unique sales promotions, as well as aggressive pricing. While, to achieve efficiency, implementing inventory and margin plans coupled with changes to business processes to complement these plans. To measure the impact of this integrated approach, trading results were compared to the comparative period of the previous year, rendering the following results:
The above results are an indication of what can be achieved by applying Arch Infinity Loyalty functionalities, in conjunction with the inventory and margin plans facilitated by Arch Retail.
This slams the view of loyalty being unaffordable due to the required monetary sacrifices, but on the proviso that Arch Retail and Arch Infinity Loyalty functionalities are applied and maintained to best practice.
For more information or to request a demo, please contact Wynand Small (084 259 4436 or 021 556 2724). Alternatively send a request on webinfo@archsoftware.co.za