Arch Loyalty in association with Infinity, our assurance partner, has gone from strength to strength. It has established itself as an innovative integrated solution at POS. It not only rewards customer loyalty, but also provides the retailer with valuable information on customers’ identity, buying patterns and preferences, which can be utilized in digital marketing campaigns.
OK Foods, franchise division of Shoprite uses the solution exclusively. A landmark, in terms of number of stores in the Group utilizing it, was recently achieved with passing the 400 mark.